If you want to write a press release that will catch the eye, you need to pay particular attention to several factors, such as the headline. Otherwise, you may end up with an article which contains excellent and valuable information, but which won’t be read by any journalist. So what do you have to do in order to create a press release that rocks?
- Write an authentic title
No matter if you like it or not, if the title does not attract a reader, he/she will never click on your press release, which means that he/she will never read it. So, one of the most important aspects you should consider when writing such piece is the title. Make it sound catchy and appealing, so that a reader will instantly want to know more. For example, mention a recent event, the latest achievement of a company, a brand new service or product.
Another tip for creating an excellent title is to extract the main keywords first, and then build the headline using one or more of these. This action will boost your visibility in search engines such as Google and also give your reader a correct perspective of your article. In other words, when accessing your press release, he/she won’t be disappointed.
Also, you can capitalize the first word of the title, but never the entire headline.
- Always mention the date
When creating a press release, one of the biggest mistakes you can make is to omit the date. You are advised to mention this at the very beginning all the time, next to the city in which the article originates. However, in some cases, you may not go with the place, but you always have to write the date.
- Write a summary of the press release in the first paragraph
In a small paragraph at the beginning of the press release, you should sum up the entire press release, as you aim to generate interest. However, this introduction should not be longer that 3-4 sentences.
- The rule of the five Ws
Even though at first glance it may sound weird, the rule of the five Ws is undoubtedly an efficient way to improve the quality of your writings. But what does it mean? In your press release, you should cover all these five Ws: who, what, when, where, and why. If the first four are clear, the purpose of the last W is to lead to an appealing explanation of why is your topic news.
- Keep it simple and concise
If you want to create an effective press release, you have to make it simple to read. For this reason, you need to avoid fancy language or jargons. Furthermore, don’t write long and complex sentences or paragraphs, as these will discourage the readers. Also, avoid fluff content, and go with facts and concrete data.
However, if you consider that is creating an article that rocks is too demanding for you, but need one quickly, you should try press release writing services.