Basics App Store Optimization for the Apple App Store and Google Play Store
Before we start with the basics, we will briefly on the differences between Google Play and the Apple App Store – a iTunes. There are now more than 1,500,000 million apps on the market that are sought in the stores by keyword. The app stores are working with different mechanisms to detect keywords. For app publisher is to pierce an immense challenge of this flood out. A keyword research is therefore the first step you should take to optimize the app.
With the Google Keyword Tool to In a preliminary overview of the search volume of keywords. to come Another variation on appropriate keywords, a search with keywords in the App Store to make and to check which apps are using successfully the competition this.
The correct choice of the directory category of the respective app stores implies a keyword relevant ranking factor. First, the mention ensures better reretrievability the app in the store, on the other hand suggests categorizing the store for the app important keywords and thus a semantic understanding. So it makes the award the developers simply, in advance categorically include certain keywords. A good strategy is also to place its application in a category in which competition is relatively low. It is recommended that a category to choose which matches the performance of the app to in a relevant environment to be listed.
Generate effective with ASO Downloads
The App Store Optimization (ASO) is to generate an effective way downloads. The goal is to increase by a high visibility of the searched keywords the App Downloads.
Essential for optimization is:
- the app name,
- Demo videos,
- Icons and description of the app.
Everything should together contribute to convince the customer to download this app. The decisive factor is the keyword ranking for on-page optimization.