You have a great brand that’s sure to attract many customers.
Your blog posts look and sound like they were written by a bored IRS employee. They usually talk about status updates on your financial results.
Please, excuse me while I yawn.
I hate to be the truth teller here, but no one cares. No one ever asks Google about “the last status update for company X.”
Producing inspiring blog posts is no easy task, especially when it comes to yawn-inducing industries. But it’s the only way you can engage and grow your audience, increase consumer loyalty to you and your services, and increase your authority in your field.
That’s why, in today’s post, we’re going to talk about how you can inject some personality in your articles and avoid having to hire a variety of blog writing services.
- Start by Understanding Your Audience
Before jumping into filling up your posts with as much information about you as possible, it is important to think of who you are addressing, and what it is that rings their bells. You will never be able to engage your audience if you do not know how to talk to them in a way that keeps them interested and entertained.
A great way to better understand your audience is to create a customer profile. It will help you understand what they want from you, what they like or dislike, what cultural references do they connect with, and last but not least, why they are here to read your content. Getting clear on these points will help you have a nice, smooth start to your targeted posting.
- Be a Storyteller
To cut off the dryness that some topics might bring, it is always best to approach your posting through the perspective of storytelling. Regardless of how unapproachable a subject might be to your audience, storytelling makes it easier for them to relate to your message and to be engaged and interested by your blog posts. It is the best way to humanize your brand and your topics, and to make them more appealing.
- Use a Lighthearted, Friendly Tone
No one likes going through rigid writing that feels cold – it generally isn’t something that humans are drawn to. But since your main goal is to attract as many interested, engaged people as possible to your blog, you need to make it as friendly and approachable as possible. Of, course, you need to maintain the boundaries of professionalism that your topic might impose. For example, medical subjects might not be as easy going as holiday posts.
The way to do this is to speak directly to your audience, just as you would speak to a friend. Try to keep in mind that you never want to speak to them “passively” – address them directly instead, making them feel like they are really part of a conversation.
Oh and quit the “third” person voice. It only makes you seem less approachable and human.
- Write Like You Talk
Nothing feels as engaging and fun to read than a post that doesn’t even feel like you are reading – but rather, that you are right there, hearing the author speaking to you. To do so, try to keep your writing exactly the way you would talk to your audience if you had them in front of you. Don’t go for the sophistication trap that often trips up inexperienced writers – it rarely works. People want something raw, genuine, and easy to relate to. A great way to work on this would be to record yourself talking, and then simply transcribe it and make a post out of it.
- Use Fun, Engaging Visual Materials
We are all visual creatures, and having to go through a written-only material is usually a bit more difficult for us than if it had engaging photos throughout it. Visual imagery is the best way to add a touch of funny or a bit of quirkiness to your posts. You can do this by adding photos, famous images, and even memes. People love colorful, appealing images, and it makes it easier for you to convey more subtle nuances of your tone.
Adding personality to your blog is not as hard as you might think. Follow these tips, and you should be well on your way to creating articles that will inspire your audiences and boost your position as an industry leader.