Reputation management services have been tasked with a unique product to promote and defend, virtual reality gear or VR gear. This allows anyone to be emerged in a game or movie of any kind by simply putting on a helmet that has a screen in from of your eyes with specific controls in which you can interact in depending on the software. Online reputation management services realized VR gear has no real competition at the moment and is not easily accessible yet to the free market. And the only company selling VR gear is oculus but it has a ridiculous price tag on it. However, VR wants to promote them and technology in order to become the staple when it comes to VR technology. For example, Q-tips and Kleenex are names of brands, not products; however, they’ve been extremely popular in their entry to the market that these names have become the name of the product despite being made another company and this is what VR gear is trying to achieve. With the help of reputation management services, it is possible to change the way people associate VR gear.
Online reputation management services realized that VR gear was one of the first companies to even begin working on such a product, even before a time where people thought it wasn’t possible to achieve. As technology grew, so did their project. As new breakthroughs or discoveries were made that relates to hardware or software engineering, they were one of the few companies to even try out those new theories and or designs. Another player got into the mix and it was Sony. They started to secretly work on a VR gear set them and called it project Morpheus. It was to be implemented with PS4 but not at the launch since they weren’t ready and also their strategy was different. Sony was going to put out the device the moment the number of sales started to drop. However, it hasn’t drastically dropped yet so they still decided to announce a launch date which is somewhere in the fourth quarter of 2016; most likely Christmas or a little bit before.
Online reputation management services decided to work on promoting VR gear by placing articles about the companies adaption skills to new tech and how they wanted to perfect the product versus other major companies who simply jumped on the bandwagon to simple sell and increase their stock prices.