While mobile phone users in general have adapted to the same 24-month contract renewal cycle, personal consumers and businesses have very different motives driving their choices. Consumers are typically motivated by finding the cheapest way to get a new phone, while businesses are motivated by continuity of service and value for money.
Research conducted by Carphone Warehouse Business, during 2016, highlighted the main concerns that the business’s decision maker has:
- Loss of network coverage
- The cost competitiveness of new providers
- The logistics of providing new mobile phones
- Loss of data held on existing mobile phones
- Lack of understanding of the business’s requirements
These concerns may lead to the business thinking that it is best to stay with the existing phone network and supplier. The reality however, indicates that there is a better deal, improved value for money and increased working efficiency on offer.
Overcoming Decision Maker Concerns
Each concern highlighted in the research can be overcome:
- Loss of network coverage – In addition to checking coverage on network and Ofcom maps, Carphone Warehouse Business provides free coverage packs, containing SIM cards connected to the major networks, so that the business can check the signal at the office, home and on the road. Carphone Warehouse provide a range of O2 business phone deals as well as Vodafone and EE business deals.
- The cost competitiveness of new providers – A free audit can be conducted, based upon recent usage. When out-of-bundle costs are considered, a price promise guarantee ensures the new proposal beats the existing deal.
- The logistics of providing new mobile phones – Mobile phones are typically supplied on a next day basis with a matching tool that ensures the right SIM goes into the right phone. Where a large number of mobile phones are issued, on-site assistance overcomes concerns.
- Loss of data held on existing mobile phones – Step-by-step over-the-phone assistance walks clients through the process of backing up data, using cloud-based solutions. Alternatively, how-to guides are provided and backed up by face-to-face assistance throughout the retail chain.
- Lack of understanding of the business’s requirements – Initial consultations involve listening to the business’s requirements, while assessing the opportunities in IT and software, for increased benefits through the mobilisation of existing processes.
The Changing Landscape of Business Mobile Use
Most businesses have changed the way they use mobile phones in last two years, with more than forty percent of businesses indicating that smartphone apps have changed the way their employees work.
This has led to increased data consumption, year-on-year. Large data allowances are now available, through both solo and sharer plans, to ensure that data costs can be controlled. Carphone Warehouse Business conducts third party reviews of usage over the last three months, to ensure that irregular usage is considered.
The latest figures indicate that almost ninety percent of businesses can reduce their mobile costs by a quarter. This is a clear indication that decision makers should find new confidence in the worth of moving to a new business mobile solution.