Successful products or services are often backed up by unique brand names. It’s consequently important to note whether the name you’re getting for your new business venture will sound original and fantastic as part of the domain name you wish to get for your website. The name should also be exiting and in line with the type of goods and/or services that you wish to offer either locally, nationally or internationally.
You can get ideas for unique business names even if your enterprise(s) are already established. A number of globally renowned companies have changed their names on several occasions. Xerox was for instance once known as The Halloid Company as Lucky and GoldStar Co. changed its name to LG. There are also companies that got their names by default and not by design. Google was for instance intended to be called ‘Googol’ but the investors who funded the search engine in its initial stages wrote ‘Google’ on the face of the first check that they sent to its founders.
The Name Factor in a Domain
Simplicity is among the greatest attributes of a unique business name and the same applies to domain names. This is because it’s important for people to remember your brand name when buying your products. They should as well remember it instantly when conducting an online search for information about your company and what it has to offer.
You can consequently make both your domain and brand name simple and popular by giving it a name that sparks desire in your potential clients. For Example, Many are often after batteries that last longer hence calling your company “Die Hard Batteries”, as a dry cells manufacturer, can give you a memorable domain name. ‘Comfy Cushions’ and ‘Lean Cuisine’ are other examples of enterprise names that can get you desire-oriented enterprise and domain names.
If the domain name has already been bought and you can’t convince the current owner to sell it to you, you have the option of changing the domain’s suffix. This means that if you wanted a .com and it’s already taken, you can try .us or .net, a matter that may however fail to grant you the uniqueness you need. To solve the problem, you can get ideas for unique business names by thinking like John S. Pemberton. After coming up with Coca-Cola using Coca leaves and Kola nuts, Pemberton changed the ‘K’ into a ‘C’ to give his product an exclusive tag.
Problem Inspired Names
The German economy was in shape toward the end of 1930s. Car manufacture was however still an expensive venture, a matter that made it difficult for the country’s growing middle class to afford cars. A solution to this problem had to be found hence the rise of Volkswagen which means a car for the people. Therefore, if you are an electrician, for example, and you have established that the greatest problem with the existing electricians in your locality is late arrival whenever they are called upon to fix electric problems, naming your business ‘Never Late Electronics’ can make your domain name a winner. Verizon came into the picture as a company that tells the truth about its voice and data plans. The name which was intended to give the company a different stance in the communication industry stems from the word veritas which is Latin for ‘truth’ and ‘horizontal’ to connote efficient spread of network.
A unique business name can as be well be coined in a poetic manner. This approach is often more effective when one picks a word that depicts action and joins it with another word that describes the benefits of his or her product. ‘Paramount Pictures’ and ‘Fitness First’ are examples of such business and domain names. It’s also possible to use a single word without losing the poetic touch. ‘Cisco’ is an example of a single-word brand name with a poetic subtext. It happens to be the short form of San Francisco, a matter that’s supported by its logo which resembles the cables that suspend the Golden Gate Bridge.
Just a Word
Naming your company after your favorite fruit just like Steve Jobs did with ‘Apple’ is never a bad idea. This is because you can always tailor the word, which depicts your domain, for special Search Engine Optimization (SEO) purposes. The other way to get ideas for unique business names is to invent a number of words and then choose the best from the list. ‘Facebook and ‘Electrolux’ are examples of words that were coined to form brand names with some of the most dynamic domain names on the web today.