SEO strategies regardless of how you plan to structure your keyword research, it all starts with a specific core concept, one that you should develop by looking through your metrics and Google Analytics.
The idea is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.
At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google’s policy and the role that ‘(Not Provided)’ now plays.
Google recently decided to reduce the access to keyword terms for specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site’s domain including https rather than http.
According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80%. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account in order to use Google’s proprietary information.
There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of ‘Not Provided’, it seems that an SEO company may be one of the simplest ways to learn the real metrics for many niche areas. Where this goes next in 2016, only time will tell.