Many companies use direct sales techniques to reach out to potential customers, but their approaches can differ markedly. One organisation that is renowned for harnessing the power of face-to-face sales is Appco Group. Now operating in almost 30 countries across the globe, this direct sales specialist works with a network of independent marketing companies to represent clients across a range of sectors, from home efficiency and telecommunication to not-for-profit.
Here, we examine why Appco’s approach stands out and what the company can teach others about effective direct sales.
The Human Commercial™
Appco Group founder and chairman Chris Niarchos believes strongly in an interactive, highly personalised approach to sales. This drove him to develop a concept known as the Human Commercial™. In essence, this principle – which has been rolled out across the company, including Appco UK – is about treating prospective customers with respect and providing them with the best possible experiences to help ensure they are well informed about products and services and feel positively engaged in the brands behind them.
The self-employed brand ambassadors in the Appco network have a detailed knowledge of the products and services they represent and are able to answer people’s questions clearly and accurately. They also make sure they engage in two-way conversations so that they’re fully aware of consumers’ needs and preferences. This open, interactive style of communication helps to ensure that potential customers are able to assess their options and make fully informed purchasing decisions. Because of this, the Human Commercial™ has proved itself to be a highly effective way to build trust and foster long-term brand loyalty.
A performance-based model
When companies run direct sales campaigns, they want to know they are getting a good return on their investments. This is another area in which Appco stands out. To help ensure its clients don’t plough money into ineffective and inefficient marketing initiatives, it operates a performance-based model that means its clients only pay for the results they actually receive. This ensures they don’t have to fund campaigns on a speculative basis.
Appco’s distinctive Human Commercial™ strategy and its performance-based payment model are two major reasons why its services are so highly sought after by organisations around the world and why it continues to grow. If you think your business could benefit from its innovative approach to direct sales and you would like to find out more about what the company has to offer, you can visit its website.